The Shed Visual Identity

At the center of the brand is a family of imaginative characters called The Shedders. The Shedders sit across brand materials to form a playful and familial personality to the brand. These characters are often engaged in forms of play, hands-on experiences and as active participants of community. In a culture that emphasise scores and accolades, The Shedders carve out a world of their own, creating tools and curriculums that focus on being aware of self, others and the world. Beyond the brand, the characters become collectible keepsake items for kids, appearing in programme certificates and pins.

The Shed’s programmes are structured around the four seasons, we introduced a vibrant colour palette to represent summer, autumn, winter and autumn. Each was carefully selected to ensure they feel gender-neutral when applied across educational materials and apparel.