One key for all mobility — Gaiyo
CLIENT
Gaiyo
SERVICES
Rebranding, visual Identity, design system, art Direction, digital design
TEAM
Client — Gaiyo
Account — Noumy van Willigen, Irene Spronk, Nadine Marcar
Strategy — Liz van Houten, Pascal van Ham
Creation — Claire Ouwejan, Ferdy Joosen, Nikki de la Rambelje
Design — Gijs Lammers, Yasmine Bouma
Animation — STUDIO NORI, Marco Kruk
Music & SFX — Earforce, Thomas Wagenaar
Mediapartner — Zuiver Media, Dave Kroon
Created in collaboration with Gardeners
Gaiyo—meaning “overview” in Japanese—brings all mobility options together in one app, addressing the growing needs of modern urban life. By replacing the chaos of multiple apps with one smart, accessible platform, Gaiyo offers a more conscious and sustainable way to navigate cities.
From shared cars and scooters to bikes, buses, metros, and trains, Gaiyo’s mission is to enable “greener and cleaner cities,” helping users move more swiftly and intelligently. This vision inspired a bold, architectonic visual identity that blends motion with structure. The extending logo suggests infinite movement—symbolizing Gaiyo’s commitment to an ever-forward journey.
Designed by Gijs Lammers and Yasmine Bouma in collaboration with Gardeners Agency, the identity features Sprig Sans and Irregardless by James Edmondson.