Luma
About
Luma is a contemporary typeface with organic round serifs and unexpected details. An exercise in juxtaposition, Luma was born from the idea of transforming the sharp and mechanic shapes of a monospaced typeface into something more organic and unexpected. Eventually the once-monospace typeface morphed into the proportional typeface you see here, with the organic serifs remaining.
The typeface features interesting details of curves meeting straight lines in unexpected ways. Those details allow the type to shine at large sizes, while the traditional letterform proportions and modest amount of contrast allow the type to remain comfortable to read in body copy. For maximum flexibility and precision typesetting, all Faire Type typefaces are available as variable fonts, and the Luma family features a weight axis and custom contrast axis that controls the size of the serifs and the weight of the stems. On the other end of that contrast axis is Luma Reverse, a reverse contrast display typeface.
Styles
In the Galapagos Archipelago almost every product of the land and water bears the unmistakable stamp of the American continent. There are twenty-six land birds, and twenty-five of these are ranked by Mr. Gould as distinct species, supposed to have been created here; yet the close affinity of most of these birds to American species in every character, in their habits, gestures, and tones of voice, was manifest. The naturalist, looking at the inhabitants of these volcanic islands in the Pacific, distant several hundred miles from the continent, yet feels that he is standing on American land. Why should this be so? Why should the species which are supposed to have been created in the Galapagos Archipelago, and nowhere else, bear so plain a stamp of affinity to those created in America? There is nothing in the conditions of life, in the geological nature of the islands, in their height or climate, or in the proportions in which the several classes are associated together, which resembles closely the conditions of the South American coast: In fact there is a considerable dissimilarity in all these respects. On the other hand, there is a considerable degree of resemblance in the volcanic nature of the soil, in climate, height, and size of the islands, between the Galapagos and Cape de Verde Archipelagos: But what an entire and absolute difference in their inhabitants! The inhabitants of the Cape de Verde Islands are related to those of Africa, like those of the Galapagos to America. I believe this grand fact can receive no sort of explanation on the ordinary view of independent creation; whereas on the view here maintained, it is obvious that the Galapagos Islands would be likely to receive colonists, whether by occasional means of transport or by formerly continuous land, from America; and the Cape de Verde Islands from Africa; and that such colonists would be liable to modification — the principle of inheritance still betraying their original birthplace.
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FAIRE Luma Emojis
Luma
Luma Colophon
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