Brand identity for Tétier Bijoux

Logotype and visual identity for Tétier Bijoux, a line of jewelry made from recycled and found goods. All pieces are unique, handmade and bespoke, in Paris. Octave Regular is the brand’s typeface, the logotype features a custom ligature echoing the organic and floral qualities Tétier’s pieces.

In 2022 Asics collaborated with Tétier Bijoux. Thirty pairs of the classic Gel Nimbus 9 have been customised with unique and exclusive jewelry. The profits generated went to the École Démocratique de Paris.