Jocelyn Lau Visual Identity
Design by Jocelyn Lau
Jocelyn Lau is a Chinese American artist and graphic designer based in New York City. She holds a BFA in Communication Design from the University of Connecticut. Her work is visually characterized by playful choices and tactile approaches, while her process emphasizes intentionality and systematic thinking. She lives and creates in her Lower East Side apartment—filled with plants, tchotchkes, and cat hair.
Her visual identity features a mix of Luma Reverse and Luma Sans.